Increase brand trust and awareness by enhancing your social media presence. With the right portion of market understanding, timing and social media selection, it is possible to generate millions of followers.
The social media platforms you choose to prioritize should depend on your product category, business model and marketing budget
WeChat is the best platform for engagement and monetization, but is a closed network, and therefore not optimal for increasing traction initially
Leverage “secondary” social media platforms, including: video-, tourist-, Q&A- and recommendation, and THEN draw users to "primary" platforms
Why is social media strategy more important in China than elsewhere? What are China’s primary social media platforms, and should my brand be active on these? Which secondary social media platforms are relevant to my brand, and why?
Effective content is one of the most powerful tools to drive audience engagement with your brand. We focus on developing differentiated content that can generate high sharing and conversion rates. Having offices in both Europe and China, we are able to work with brands on location to produce professional cross-cultural content, including but not limited to:
Who says that China is playing catch up? In this arena, China got a head start versus its Western counterparts:
“Chinese users were able to embed multimedia content in social media more than 18 months before Twitter users could do so in the United States” —McKinsey
We create win-win relationships with micro-KOLs, where the KOL and brand work synergistically to bolster each others’ reputations – for a significantly lower starting fee than what is charged by top-tier KOLs. This approach goes hand-in-hand with the ethos of influencer marketing, which is co-creation and openness from both sides.
Measure the results of engagement to improve your relationship with customers and users. Receive information on key figures, including: